Saturday, 16 August 2014

*Insert a bad pun for the title

After recieving some excellent critique, I realized my entire piece was too 'contrasty', making it harsh, the complete opposite of the tone i wanted to convey. So ive toned down all my pure blacks to dark greys and slightly tinted my white so its slightly creamy. Now its just the shear fun of arranging type on the grid and deciding if my tagline isnt too waffly and big, #bigdecisions.

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